A multi-media P&E campaign to coincide with the launch of the Region of Peel’s cart based collection program in January 2016. This P&E campaign includes design, development and production of a variety of marketing tools including (but not limited to) online and print advertisements. A significant focus of the campaign will be residue management, which is critical to cart based program success.
| Documents | Final Report: Recycling Contamination Digital Marketing Campaign |
| Blog Post | July 28, 2016: Automated Cart Collection: What We Have Learned?
October 26, 2018: Use your digital media to get your message out: Peel did! June 28, 2019: Digital Communication: Can It Help Municipalities Change Resident Set out Behaviours? |
| Related Projects | |
| Categories | Best Practices | Communication/Education | |