Proposal to develop a multi-media advertising campaign to promote plastics in GTA and Golden Horseshoe municipalities. The campaign will run starting in the middle of September 2013 and end before the intense Christmas advertising season starts in early November. The plan involves a coordinated radio, social media, newspaper, bill board and digital in-store advertising campaign. Estimated total costs are approximately $400,000 in cash split between SO and CIF. Municipalities will additionally match this funding with CNA/OCNA in-kind advertising allotments.
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