Promotion & Education

Promotion & Education

Contamination and low participation are key challenges faced by the multi-residential (MR) sector. On-going promotion and education (P&E) directed at residents, superintendents and property owners is necessary towards overcoming them.

The distribution of instructional materials alone is rarely enough to inspire new or improved recycling habits. Effective P&E planning goes beyond informing an audience and takes into consideration ways of stimulating positive recycling behaviour. The most successful P&E incorporates carefully developed design and distribution strategies to help remove barriers and provide incentives to action. In addition, strong P&E programs include consultation (pre-project), tracking (monitoring and measuring), and evaluation steps – all of which are necessary to inform on-going program improvement.

By sharing P&E best practices, resources, project experience, samples and lessons, the CIF Multi-Residential Working Group – made up of municipal waste management representatives from across the province – aims to support increasingly effective and efficient MR recycling programs at the local level.

Sorting guides alone may not be enough to encourage a resident to act. Public education best practices go beyond basic material distribution as they strive to change or maintain positive recycling behavior through a combination of informed strategies. Read more

Municipalities share their P&E project strategies, costs, and results in an effort to promote best practices and identify optimum P&E program performance. Read more

A gallery of shared multi-residential P&E materials from across the province, including sorting guides, bags, magnets, property owner materials, and posters. Read more

An adaptable MR print campaign from Stewardship Ontario. Read more

It’s all here: everything you need to educate and engage the multi-residential sector’s key ally. Read more

An important tool for communicating MR recycling information. Read more

A selection of CIF P&E reports featuring P&E strategies implemented by municipalities to overcome the unique challenges of the MR sector. Read more

Research, CIF Connections posts, established best practices, emerging best practices, and presentations, to inform your multi-residential P&E programming. Read more