Centre of Excellence

Promotion and Education

Municipal blue box programs can make measurable strides in compliance and capture rates with good, consistent and effective P&E efforts. CIF offers resources to assist in developing and implementing Promotion & Education (P&E) plans for recycling, particularly in smaller communities.

For any concerns, questions or suggestions, please email Carrie Nash.

P&E is a fundamental best practice for the blue box program, with a requirement for programs to operate with an appropriately planned, designed, and funded P&E plan. The P&E best practice requires that programs have an up-to-date communications plan with:

  • identified goals
  • measurable objectives
  • a program to monitor and evaluate the P&E efforts.

CIF Connections Blog

Below are some blog posts related to promotion and education.