Promotion & Education

Reaching residents during a pandemic

Contamination levels in the blue box program have been top of mind for many municipalities. The issue has led to a variety of contract management challenges, requiring, in some cases, that contracts be renegotiated. Contamination has also been a...

A Multi-Municipal Initiative: RFP and P&E Development

The Renfrew County Multi-Municipality Waste Group (“Group”) through CIF project 956 obtained technical RFP support, and financial assistance to develop promotion and education (P&E) materials. The Group aimed to develop a joint waste management procurement document between to standardize...

Use your digital media to get your message out: Peel did!

High contamination rates got you stumped? Peel Region transitioned from curbside Blue Box service to an automated cart based collection system in January 2016. Cart based service offers residents more storage capacity so they can set out more recyclables. The...

Message received, understood, and action taken!

Day in and day out we’re all required to communicate to try to encourage those around us to take action based on what we’ve asked them to do.  We’re required to drive changes in perspective and behaviour whether it’s...

City of London Communicates Effectively on YouTube

Promotion & Education (P&E) is important because, done well, it can secure public support and help ensure the success of Blue Box recycling programs. Here’s a closer look at a P&E strategy that the City of London has undertaken. When...