4. High visibility
In crowded areas with multiple distractions, it is important to provide signage that can be easily seen from a distance. The use of bright colours and banners/flags can be effective in notifying the location of the bins to users. Bins that are blocked from view and/or located in shielded places can be visually enhanced by having signage posted just above the bins.
34th America’s Cup, San Francisco, 2013
One of the goals of the 34th America’s Cup, held in San Francisco, California in 2013, was to reduce the event’s environmental footprint. The event featured recycling and composting stations with newly designed signage. The recycling and composting stations used many examples of attention grabbing signage including flags, banners and colour coded signs and bins. The bins were colour coded to the activity (blue for recycling, green for composting and black for garbage) and supported by clear and attractive signage that was large and easy to see from a distance. During the event, 98% of waste was diverted from disposal.
To learn more about the techniques involved in designing effective signage, click here.