2. P&E Project Summaries

2. P&E Project Summaries

Is your promotion and education (P&E) working? What was your goal and how do you know if you reached it? Most importantly, was the improvement worth the true cost? You’ll never know unless you build consultation and evaluation steps into your P&E program.

The P&E project summaries below each feature a different municipal multi-residential campaign or material. The outline used highlights program goals, methods of distribution, costs, measuring and monitoring activities, and lessons learned through project delivery. To assist in your P&E planning and evaluation, consider starting with similar template.

Municipality Goal Material Description
City of Guelph Program Change Resident Package To facilitate a program change to cart use, multi-residential residents were provided with a new user guide, a magnet, an in-unit recycling container and a kitchen catcher; property managers were provided new communal recycling, organics and garbage carts. Program adoption was successful. See summary
Halton Region Sorting/Contamination Recycling Guide A resident waste diversion guide, distributed by Region staff. The guide consists of acceptable recycling items, sorting charts, and helpful information on Halton Region’s programs. See summary
City of Hamilton Sorting/Contamination Building Package Multi-residential buildings were provided with a new user guide, waste sorting poster and 3 versions of container labels. Two user guides were developed; one for superintendents and property owners/managers and the other for residents. Materials were distributed by staff. See summary
City of Kingston Sorting/Contamination Resident Package Distributed reusable blue recycling bag and 12-page colour sorting guide through property managers to multi-residential residents. Contamination decreased by 5-10%, there was a 50% decrease in film contamination, and 5-10% increase in number of carts set out. See summary
City of London Sorting/Contamination Waste Reduction Week Contest This project encouraged residents to correctly sort cups and cartons through a contest campaign promoted via postering and local newspaper ads. It was targeted at both multi-residential and curbside recyclers and ran during Waste Reduction Week 2015. Tim Hortons and the Carton Council provided $1,500 each in prizes. Contamination decreased to less than 5%. See summary
Niagara Region Participation Resident Guide This item was mailed to each multi-residential unit. It contains general program updates and a sorting guide. See summary
City of Orillia Program Change Building Package Property manager handbook, posters and flyers for residents distributed to multi-residential buildings. There was a 1% reduction in garbage collected (over a one-year period). See summary
City of Ottawa Sorting/Contamination Operational Material – Label Two new, vibrant labels were created to distinguish what goes in the GMP cart/FEL container and what goes in the Fibre cart/FEL container. Printed in two sizes: 11 inches x 8.5 inches and 24 inches x 18 inches. See summary
Region of Peel Sorting/Contamination Resident Package Multi-residential residents were provided with a package of materials that included: a door hanger/magnet, bag and follow-up door hanger reminder. Posters were provided for elevators and chute rooms. At some buildings, lobby displays were set up. Overall contamination decreased by 6% with a 21% decrease in bagged recyclables. See summary
Simcoe County Sorting/Contamination Resident Package Working in partnership with Simcoe County Social Housing, two different P&E strategies were delivered at 3 multi-residential buildings. At two buildings, a sorting guide was provided to residents and collection containers were relabelled.  At the third building, residents were invited to an Open House (with food) and provided with murphy bins (one per unit)and a magnet. The contamination rate for the building that received the full package lowered to 7% (from as high as 24%). At the control buildings contamination rates increased. See summary
City of Toronto Capture Flyer with Sorting Guide A 2-page flyer and sorting guide that was distributed as part of a multi-faceted outreach campaign that encouraged residents in multi-residential buildings to think before they throw recycling into the garbage. See summary
York Region Capture Building Package Property managers were provided with Recycling, Organics, and Garbage posters. Students delivered the materials posting the signs with the property managers permission. Posters are available in 4 languages. Totes were stickered and recycling bags distributed to each unit. See summary
Richmond Hill Participation Building Package A waste diversion outreach campaign targeting primarily new multi-residential buildings. The buildings were provided posters highlighting the municipal recycling and organics program, while each resident was provided with a newsletter sorting guide, a fridge magnet, an in-unit recycling container and a kitchen catcher. The municipality translated materials into 3 different languages (Russian, Persian and Mandarin). See summary