CIF 2018 Training: P&E – Building Effective Contamination Abatement Campaigns

**This course is now full but we encourage you to sign up for the waiting list**

As the ‘basket of goods’ continues to expand, preventing and controlling contamination is a pressing issue for Blue Box programs province-wide.

Who should attend

P&E for Effective Contamination Abatement is designed for all municipal and First Nations staff:

  • Communications staff working on campaigns
  • Customer service and front line outreach staff who engage with residents regularly

Supervisors and program managers may also benefit from participation by gaining a better understanding of the payback potential of well designed and executed P&E campaigns.

What’s involved

  • A brief ‘needs assessment’ survey
  • One pre-course reading (provided two weeks prior to the course), followed by a response provided by each participant (less than one hour required)
  • One full day in class on Tuesday, May 1

Course content

  • Review and apply the fundamentals of building a P&E campaign relative to the issue of contamination abatement
  • Examine case studies based on past municipal P&E campaigns to better understand how to apply campaign design and implementation principles
  • Discuss how people change and adopt new behaviours and how can this understanding enhance your communications

Space is limited; please register to attend, free of charge.

Contact Carrie Nash for more information.


About The Instructional Team

Barbara McConnell

For more than 25 years, Barbara has provided communication consulting and program implementation services about recycling resources diversion and end-of-life waste management for a broad range of public and private sector clients. She specializes in strategic communication counsel, and developing comprehensive strategic communication plans and campaigns incorporating measurable metrics.

Carrie Nash

For close to a decade, Carrie has been working on the front lines, developing and delivering Blue Box courses. Her collaboration with municipalities and First Nation communities on CIF funded initiatives has informed training priorities and course content. She will share key learnings and take aways from past projects to illustrate how to apply P&E principles and where to look for opportunities to improve on past efforts.

Together, Barbara and Carrie have instructed three prior CIF P&E training courses.

Date: Tuesday, May 1, 2018

Time: 9:00 a.m. to 4:30 p.m.

Participants: Municipal and First Nations attendees only

Instructor: Barbara McConnell, McConnell-Weaver Strategic Solutions, assisted by CIF staff, Carrie Nash

Cost: Free of charge

Course details: will be emailed to registrants two weeks prior to class date

CEU: Eligible for 1 Continuous Education Credit (CEU)

Location: Living Water Resort, Collingwood in “Bear Estates”

Reserve accommodations: 705-445-6600 ext.7170 or online reservations

Notes: participants are responsible to pay for accommodations